6 pm last night, Coventry grime artist Skatta released his newest music video 'Shutdown' on I'm Not A Machine's Youtube channel. Produced by DJ K Dubz and starred on the new ‘Fight Night Flows’ EP, the punch-heavy track highlights Skatta's signature lyrical style.
“I stepped in the ring with some heavy punchlines highlighting what my journey is all about - working hard, keeping it real and most importantly making good music. I also talk about my life and actually going through stuff that I talk about in my lyrics.” Skatta’s clever lyrics interweave real life experiences, referring to his other artistic collaborations (including his own music company ‘Mindstorm’), moving from the streets to the stages, and being honest about his journey, Skatta is an grime MC who remains authentic in his artistry! In a Modèle interview, we uncover the background information behind Skatta's 'Shutdown'.
Describe your journey so far building yourself as a musician?
I've been making music over half my life, I've learnt and experienced a lot on my journey in music, I consider myself a motivational artist I make grime and rap music I've had many. achievements over the years including 2 award nominations, I perform my music on tour as much as possible so I'm constantly connecting with new people, I am in the final stages of finishing my new album 'Cinema Ticket' i spent the past 3 years in the studio making it perfect.
What was the concept behind your latest single and video 'Shutdown'?
I stepped in the ring with some heavy punchlines highlighting what my journey is all about - working hard, keeping it real and most importantly making good music. I also talk about my life and actually going through stuff that I talk about in my lyrics.
What were your main inspirations behind the track?
I was inspired to motivate others with this EP we've been on the Fight Night Flows project since December and been all over Europe (Belgium, Lille, Paris, Ldn, Nottingham) touring with Kriptik for the promo of lead single 'Try' and also promoting my upcoming album in Paris, I wanted to deliver my message in theme with the EP also coming from a background of Boxing it was perfect to go back to my routes with Shutdown.
Who are your favourite people to collaborate with, why?
I've got many favourites, I can't lie all the collaborations I've ever done have been my favourite at some point at least, all my music has a purpose for that time.
Explain what happened in the making of your music video?
I filmed the music video with Raj Lal at Red Corner Gym in Coventry, the video already made sense it was like it was waiting to happen.
In ‘Shutdown’, he raps: “True this life is a movie and everything is on tape” - a hint to the forthcoming album, the follow up to his debut ‘Skatta’d Pieces’.
Watch the new music video for ‘Shutdown’, and keep your eyes and ears peeled for this rising MC.