Multi-talented, young ambitious creative soul Lava La Rue revamped Brixton market pop-up space alongside worldwide brand shoe Converse and culture legends The Face Magazine to promote her latest tape 'Stitches' and upcoming European Lavaland tour, debuting in cites Berlin, Brussels, Amsterdam, Brighton, Glasgow, Manchester, Bristol and her hometown of London.
Re-creating surreal crafted bedroom set dedicated to Lava's teen-life and past creative moments the launch embodied Lava's unique creative persona along with real-life sketches and diary doodles representing her as an artist. Neon trippy patterns and Lava themed objects filled the pop-up demonstrating the vast creative mindset Lava owns.
Rooms dedicated to Lava's signature handmade NiNE8 COLLECTIVE merchandise and personalised branded Lava boxes piled up, the venue scream authenticity in London's music community titillating the many fans for her upcoming Lavaland tour.
DJs P-rallel, Mac Wetha and NiNE8 COLLECTIVE members collected on stage to support and open the popping celebration of 'Stitches' release date, and full tape performance electrified by Lava herself.
Young creatives, friends and fans gasped at Lava's emotive and true spirited performance, interacting with the vibe of the people and building up the energy she summoned many supporters on stage including one of London's most exciting underground rappers Virgil Hawkins when performing their popular collaborated track 'MOSCHINO IN 83'.
Exhibiting massive hit tunes 'Widdit', 'Treflip' and 'Letra' with Lavas signature female flare her full tape performance exposed her innovative lyrical and musical abilities on stage. Non-stop chatting about Lava's rapid musical growth and exclusive talent raided the pop-up, with so much support and dedication in one room, everyone bounced off the energy in high spirits for Lava's whole movement.
Opening up an all-female mosh-pit during her set encouraged the visionary determination Lava carries also demonstrating her exceptionally equal, positive and self-assured persona when portraying her musical visions, primmed to perfection for the livened-up Lavaland tour.
Tour dates approaching Lava's Lavaland launch was one to cherish as she continually delivers perfection to the high demand in her creative content. Kicking off the Lavaland experience at Burg Schnabel in Berlin on October 19 and finishing at The Exchange in Bristol on November 3rd everyone has an opportunity to experience the cutting-edge underground creativity of Lava La Rue's music.
Photography & gallery by Henry Nash
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