Emerging British talent, 19-year-old Josie Proto released her brand new music video "Burner" on Friday 19th - the third single from her upcoming debut EP 'Pub Songs: Volume 1' which she produced independently during the COVID-19 lockdown.
Taken from Josie’s upcoming debut EP 'Pub Songs: Volume 1', Josie wrote “Burner” with Ben Matravers (brother of Easy Life’s Murray Matravers) to explore ideas of escapism from the digital world and the idea that the only way to escape social media is to “live in a cave”.
The playful indie-pop number "Burner" is another taste of the 19-year-old homegrown talent’s quirky, conversational storytelling. It's another exciting window into the unique world of Josie Proto and her witty techniques. Reminiscent of “Foundations” era Kate Nash, Josie’s lyrical style - conversational, occasionally tongue-in-cheek – shines across "Burner" and it's blend of dinky pianos, sunny guitar strums and Josie’s signature British vocal delivery.
Josie explains: “I wrote ‘Burner’ with Ben Matravers in March. A lot of false information was being spread about COVID-19 and we were both experiencing similar feelings of escapism. The song came about because we felt inclined to use social media due to its benefits, despite having to deal with its consequences. Jokingly, we wrote about the idea that the only way to escape social media was to ‘live in a cave’. Our intention was to write a song that felt like a release rather than an attack on social media. The video was created completely in lockdown. With a little help from my sister and my iPhone, I recorded and edited ‘Burner’ in my local field and my back garden! I wanted to create something that people would laugh at and enjoy watching. ‘Not taking myself too seriously’ was the idea I was going for!”
Garnering instant attraction from Gen-Z internet, Josie’s debut song “BTEC Lily Allen” promptly went viral across Tik Tok and racked up over half a million views, thanks to the track’s universally relatable message of not giving in to hateful criticisms and learning to be your own biggest fan. The track also resonated with Lily Allen herself, who Josie now also counts as part of her rapidly growing fanbase.
With support from tastemakers like Clash Magazine and Jack Saunders on BBC Radio 1, Josie has quickly accumulated over 200K Spotify streams for her music, with her Tik Tok videos reaching almost 5M plays and countless cover versions of her songs popping up - proof that she’s a future emotional hero in the making for the younger generation with her sharp, amusing storytelling capturing everyday experiences and turning them into exciting, light-hearted forms of escapism.