• gillianmagee

Harem London | SS20

Harem London showcased their Spring/Summer collection at Victoria House, the heart of London Fashion Week. They are an epicene brand that was established in 2015 by two female siblings, Creative Director Dee and her sister Managing Director, Begum Ozturk. The sisters have an amazing approval of each other, empowering one another to form their relaxed streetwear line. Harem are part of a wide society of female entrepreneurs and developers.

Word of mouth says they are chiefs from their customers perspective. They couldn't hold back showing everyone their new SS20 collection. At their debut, they welcomed their guests by giving out personalised Harem boxes filled with treats; environmental footprint canned water; and showed off their designs using electronic tablets, old-school tv's and models.

Harem London combines their Turkish heritage with their British future. They want everyone to open up to crossing cultures and being comfortable while doing so. Harem's maxim is 'belonging and searching' which conveys experiences they've had from diverse identities. They bring a mix of both countries and cultures by combining their fabrics, techniques and inspirations.

The brand identifies their great quality streetwear a good texture, feels comfortable and yells tranquillity. Harem think it's important to be comfortable in your own skin, thats why these substantial quality and versatile garments are produced. The occasions vary from chilled fire lit nights on the beach to a train journey to the North Coast. Their cultures are welded on each design from printed cotton knitwear to a good tempered silhouette.

Harem London approximately produces 22 pieces each collection, offering genderless designs as well as specific designs for men and women. The collection was contemporary by being presented GIF images on televisions and styled with Adidas socks and sliders. Harem design every item of clothing in their Harem Studio in Hackney, East London.

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