After receiving backlash on social media last month over one of its recent products, Gucci has launched the 'Gucci Changemakers" programme, a global programme that will invest over $10 million to support industry change.
The programme which initially launched in 2018 will invest a sum $1.5 million to North American scholarship programs along side the funds designated to the 'Changemakers' programme which will also introduce a global employee volunteering framework to further the company commitment to create a "lasting social impact in our communities and within the fashion industry". Gucci announced this commitment through its social media channels.
The backlash towards Gucci began after the release of a black jumper, featuring a collar which could be unfolded to sit on the wearers face, the design went on to feature a slit allowing for the wearers mouth to be revealed, lined with a thick red lips design, resembling the overstated lips linked to blackface performers.
In an official statement published by Gucci the company addressed the controversy, stating "We consider diversity to be a fundamental value to be fully upheld, respected, and at the forefront of every decision we make. We are fully committed to increasing diversity throughout our organization and turning this incident into a powerful learning moment for the Gucci team and beyond,". The jumper was also removed from stores.
Following this latest news of the "Gucci Changemakers' programme, the reception from those on social media has been mixed with some feeling that the gesture is "not enough"and others describing the programme as "amazing".