The first of April rolled around and with it, the news Diet Prada Instagram account being up for sale.
Posting on their Instagram throughout the day, images of the account listed on eBay for auction, featured on the instagram story.
Posting a statement on Instagram Diet Prada explained the reasons for selling the account but stated they wanted the business to continue. "Although we’re moving on from this phase of our life, we still believe wholeheartedly in the mission of Diet Prada, so we’re putting up the account and password on eBay. "
After fooling a fair majority of their 1.2 million Instagram followers, Diet Prada announced the following morning that the posts had been a hoax, apologising to anyone upset by the April fools joke, sharing the news through their Instagram story, "Morning Dieters! J/K about selling the account lol. Sorry for anyone we upset".
Until next year Diet Prada.