Chloé is heading to shanghai to showcase its latest resort pre collection for the coming season. Set to present the designs on June 5, this collection presents a huge step forward for the fashion house, being the first runway for a pre collection show from Chloé.
The luxury French label also moves away from its traditional location of Paris for this collection. However, this event is not set to be a recurring occasion, inspired by her recent trip to Shanghai, Creative Director of Chloé, Natacha Ramsay Levi, organised the one-off event, due to her latest inspiration seeking trip to the city. The location of the runway is yet to be released.
Shanghai is quickly growing as a destination for high fashion runways, following a number of showcases over the past year, including, Tommy Hilfiger and Coach who both presented collections over the past year.