Alex S. Yu considers, an optimist with the role of bringing fun into fashion. His latest collection Synchronicity embodies Alex S Yu as a designer, created from a concept of the simultaneous occurrence of events that appear significantly related but in fact aren’t. There he ‘synchronized’ the silhouettes of sixties - mini-skirts, shift dresses and mod-style shirts; colourful prints as seen on Japanese idols from the 90s and 00s; baby doll silhouettes and the designer's signature usages of ruffles and gather. The collection is bound together with a nod to the 00s sportswear and athleisure vibes.
Vancouver Fashion Week was held from 18 to 24 March 2019 for the Autumn Winter 2019 season, successfully held for 18 consecutive years, well received among young designers due to its professionalism and supportive nature it is here that Alex S Yu recently presented his tenth collection and pushed forward his name as a designer to watch .
This promising name launched his label in 2014 after education at Blanche Macdonald Centre in Vancouver before continuing to the London College of Fashion. Since then his clothing has been seen on the runways of London Fashion Week working with Fashion Scout, Amazon Fashion Week in Tokyo, Harbin Fashion Week, Toronto Fashion Week and the PARK show in Calgary. His work has also be celebrated in a number of magazines, all working towards the title being one of the top Canadian designers during the Canada 150 Celebration in Montreal and Landing him a spot on the Modèle designers to watch list.
ALEX S. YU is a label that refuses to be too serious and aims to find a fine line between reality and fantasy. Femininity is not strictly determined by social norms, but viewed through the sway of other perspectives such as of nostalgia and wanderlust.
Some of Alex S. Yu pieces can be found at Wear the Walk in London.
All images by Filippo Fior