• isssyt2003

A New Chapter in Dior's Parisian Love Affair | Champs-Elysées

On the world’s most beautiful avenue, Champs-Elysées, a new chapter opens in Dior's Parisian love affair. The newly opened Dior boutique stands like a majestic showcase, a standing reminder to people of Dior's legacy. A legacy of excellence, innovative experience and architectural virtuosity.

Dior's newest boutiques design and theatrical scenery illuminates, over three floors, the houses latest collections and various universes. This change was a surprising evocation of the founding courtier’s hotel particulier, the beating heart of the house after having closed its doors during its majestic transformation.

As if by magic an immense, entirely hand-crafted drape, a reflection of Dior's excellence in savoir-faire, reprises the facade of 30 avenue Montaigne, at the heart of the Champs-Elysées. This captivating and alluring twin storefront is a stylistic feat that foresees a new opening in Dior’s history by paying tribute to the houses iconic address.

Behind the glass door a sinuous and serpentine like staircase unfurls, a tribute to the curves so loved by the founding courtier. Usually guarded in the secrecy of 30 Avenue Montaigne, refined pristine white toiles compose a melodic fresco . A testament to savoir-faire of the petites mains in the Dior ateliers. in addition to this the also reflect upon the houses constant reinvention of creativity.

Much like Christian Dior's first boutique "colifichets" the walls are enthralled by the same print as chosen by Victor Grand pierre many centuries prior an classic and elegant 18th century cloth. This major decoration stimulates the contemporary and timeless atmosphere of the boutique.

To celebrate the opening of its latest boutique, Champs-Elysées presents an advanced showing of the Check'N'Dior collection including the 'Dior Book Tote' and 'Saddle' bag that have been revisited in denim. The 'Travel Dior' luggage will also be available to preview, designed with Dior's signature 'Dior Oblique' canvas, including the renowned embroidered 'Saddle' that showcased on the 2020 Cruise runway in Marrakesh.

Take a look inside the stunning interior of the latest Dior Boutique.

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